Recruiting Company logo
Content of the task
Year
2020
ScanCruit
Country
In the United Arab Emirates, there’s a recruitment company with Scandinavian origins.
A significant number of the company's employees hail from Scandinavia, and they all work towards helping businesses find the right candidates—from all over the world.
ScanCruit approached me during their early stages in 2020, needing a logo designer to create several design proposals to kickstart their branding efforts.
A Logo with a Deeper Meaning
The company wanted a logo that was simple yet memorable, while also carrying a deeper meaning.
As a logo designer, the task is often to create a connection between a graphic symbol and a company’s mission or values.
ScanCruit’s primary goal is to help businesses find the right employees—in other words, to connect people. "Connection" became the key concept for designing their logo.
More Than Just an "S"
At first glance, ScanCruit’s logo resembles the letter "S"—and it is, but there’s more to it.
The "S" is inspired by a chain with two rings, often used as a symbol to represent a link. The word "link" translates to "connection," which is precisely what ScanCruit creates—a connection between employers and employees.
The chosen color for the logo is a light shade of blue, conveying professionalism and responsibility.
Today, ScanCruit has grown into a larger, award-winning company with offices in the UAE, USA, Denmark, and beyond.
